AGGREGATION, CONTENT FARMS AND HUFFINIZATION

The rise of low-pay and no-pay journalismPiet Bakker
Journalism Practice

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Content farms mine search engine data to estimate demand for content on various topics, and then produce that content rapidly and cheaply in order to meet that demand (Bakker, 2012). Once again, the process is algorithmically driven. Leading content farm Demand Media, for instance, feeds its algorithm three types of data: (a) popular search terms from search engines, (b) the ad market for keywords (i.e., which keywords are currently being sought and for how much), and (c) the competitive environment (in terms of content that is already available online) (Roth, 2009). The output then represents a prediction of the type of content for which there is the highest unmet audience and advertiser demand, and Demand Media produces that content accordingly (Anderson, 2011a). cites AGGREGATION, CONTENT FARMS AND HUFFINIZATION on 6/3/2019, 5:56:45 PM

Automated Media: An Institutional Theory Perspective on Algorithmic Media Production and Consumption cites AGGREGATION, CONTENT FARMS AND HUFFINIZATION on 6/3/2019, 5:57:59 PM