Engineering Consent

How the Design and Marketing of Newsroom Analytics Tools Rationalize Journalists’ LaborCaitlin Petre
Digital Journalism

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quote Like a manager standing over the assembly line with a stopwatch, Chartbeat and its ilk now hover over the newsroom. on 6/8/2019, 12:53:46 PM

tag-as Digital Analytics & Online Gatekeeping on 6/8/2019, 12:55:07 PM

cites The Marketplace of Attention on 6/8/2019, 12:56:18 PM

excerpt While this sort of mechanical objectivity can bolster experts’ authority and the public’s trust in them, it also devalues their judgment on 6/8/2019, 12:59:46 PM

excerpt The company’s marketing and promotional materials targeted the buyer group—and, as might be expected from a quantitative data analytics platform, tended to rely heavily on the language of rationalization. In other words, Chartbeat portrayed itself as a purveyor of tools that quantified the performance of news content on a variety of measures and clearly conveyed that information to journalists, thereby enabling them to increase their sites’ share of audience attention—and, by extension, revenue. on 6/8/2019, 1:01:38 PM

tag-as important on 6/8/2019, 1:04:22 PM