Reconfiguring the Audience Commodity

The Institutionalization of Social TV Analytics as Market Information RegimeAllie Kosterich, Philip M. Napoli
Television & New Media

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Television by the numbers: The challenges of audience measurement in the age of Big Data references Reconfiguring the Audience Commodity on 5/31/2019, 4:21:12 PM

Kosterich and Napoli (2016) have produced a detailed account of the processes through which social media metrics have become formally adopted within the industry, concluding that they have not displaced the previous currency, or ‘market information regime’. Rather, ‘Nielsen’s efforts to diversify into social TV analytics’ they note, ‘have clearly been accompanied by a discursive effort to explicitly position social TV analytics as supplementary to traditional Nielsen ratings’ (2016: 12). references Reconfiguring the Audience Commodity on 5/31/2019, 4:44:28 PM