Strategy, Positioning and Projection in Digital Television: Channel Four and the Commercialization of Public Service Broadcasting in the UK

Georgina Born
Media, Culture & Society

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excerpt the BBC’s main mass television channel, BBC1, which carries enormous symbolic weight in this debate, was both criticized during the 1990s for its poor record in popular drama and entertainment, seen as a sign of the BBC’s ineluctable elitism, and criticized since 2002 for being too popular and thus, it is argued, failing the public service mission for diversity, minority programming and risk. 777 on 9/26/2019, 6:40:44 PM

references Annan Committee on 9/26/2019, 6:40:45 PM

references The Battle for the BBC on 9/26/2019, 6:40:45 PM

references Virtualism on 9/26/2019, 6:41:50 PM

cites Behind the Screens on 9/26/2019, 6:43:46 PM

excerpt The stated aim was to use research for democratic ends. BBC audience research became increasingly sophisticated, ambitious and exhaustive during the 1990s, there was a shift from quantitative to qualitative, mainly focus group, research on 9/26/2019, 6:52:46 PM


Why Web Analytics Click cites Strategy, Positioning and Projection in Digital Television: Channel Four and the Commercialization of Public Service Broadcasting in the UK on 6/3/2019, 7:43:50 PM