Television by the numbers: The challenges of audience measurement in the age of Big Data

JP Kelly
Convergence: The International Journal of Research into New Media Technologies

Add Remove

cites Connected Viewing on 5/31/2019, 3:59:47 PM

cites Curation by code: Infomediaries and the data mining of taste on 5/31/2019, 4:11:49 PM

cites Chains of Gold on 5/31/2019, 4:12:26 PM

excerpt Drawing on Bourdieu’s (1984) notion of cultural intermediaries, Morris (2015) Morris JW (2015) Curation by code: Infomediaries and the data-mining of taste. European Journal of Cultural Studies 18(4–5): 446–463.View Full Reference List has argued that the organization and presentation of cultural goods is increasingly driven by algorithms, citing Amazon’s recommendation engine as a key example. This ‘curation by code’, Morris maintains, has profound implications for the production and consumption of culture more widely. Whereas in Bourdieu’s account the role of the intermediary is performed by an individual (or institution) acting as a cultural gatekeeper, Morris suggests that the role of human agency within the (re)presentation of digital culture is gradually diminishing, with creative and curatorial decisions increasingly delegated to computational processes and complex algorithms. on 5/31/2019, 4:14:04 PM

references the business implications of a shift or a change in the currency could be staggering. One truism in media market research is that different methodologies produce different ratings and different portraits of audiences. And these differences could mean millions of dollars won or lost if a new methodology were adopted. 148 on 5/31/2019, 4:20:11 PM

references Reconfiguring the Audience Commodity on 5/31/2019, 4:21:12 PM

excerpt Kosterich and Napoli (2016) have produced a detailed account of the processes through which social media metrics have become formally adopted within the industry, concluding that they have not displaced the previous currency, or ‘market information regime’. Rather, ‘Nielsen’s efforts to diversify into social TV analytics’ they note, ‘have clearly been accompanied by a discursive effort to explicitly position social TV analytics as supplementary to traditional Nielsen ratings’ (2016: 12). on 5/31/2019, 4:43:42 PM