The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web

Katherine Gallagher, K. Dale Foster, Jeffrey Parsons
Journal of Advertising Research

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An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users cites The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web on 6/7/2019, 1:49:56 PM