Trends toward Mechanization of Radio Advertising

Arthur C. Nielsen
Journal of Marketing

Add Remove

authored-by Arthur Nielsen on 6/2/2019, 8:26:03 PM

excerpt The record actually occupies a piece of tape about 100 feet long and about 3 inches wide. on 2/16/2020, 5:55:36 PM

excerpt At first glance a sample of 2o Audimeters may seem rather small, but it must be kept in mind that each of these remarkable instruments produces, in the course of a year, an amount of information approximately equal to that which could be obtained from about 500,000 coincidental telephone calls! 219 on 2/16/2020, 5:57:32 PM


Chains of Gold cites Trends toward Mechanization of Radio Advertising on 6/2/2019, 8:22:19 PM

There is no denying the fact that mechanization had effected remarkable reduction in the cost of producing goods. However, the continued improvement in the American standard of living requires substantial reductions in the cost of distributing goods from manufacturers to consumers, and I have long suspected that in the distribution field, too, the principle of mechanization could be applied with telling effect. cites Trends toward Mechanization of Radio Advertising on 6/2/2019, 8:25:37 PM