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Audience Ratings
Audience Ratings
Radio, Television, and Cable

First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.


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excerpt Carnegie Commission on Educational Television on 2/2/2020, 9:55:27 PM

references on 2/13/2020, 7:47:54 PM

references The Powers that be on 2/13/2020, 7:47:59 PM

excerpt Today's instruments cost well over $1000 each, not counting wiring, installation, and home office data collection costs. Setting up a local meter service with a sample panel of 30 installed households in a major market involves expenses well beyond $ 1 million. 118 on 2/16/2020, 6:52:48 PM