Network Radio Ratings, 1932-1953
A History of Prime Time Programs Through the Ratings of Nielsen, Crossley, and Hooper
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.