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The Rise of Advertising in the United States
The Rise of Advertising in the United States
A History of Innovation to 1960

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.


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references George P. Rowell on 5/12/2019, 4:21:11 PM

references N. W. Ayer & Son on 5/12/2019, 4:22:38 PM

cites The History of an Advertising Agency on 5/12/2019, 5:36:32 PM

references Forty Years an Advertising Agent on 5/16/2019, 11:13:00 AM