AdTech Sucks

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excerpt The truth is that Google and Facebook and the other large marketing data companies probably have some very sophisticated models of purchase intent. These companies likely know exactly when someone is making the choice, and could show people the relevant ad at the precise moment when they are most susceptible to it. But, the entire business model of these companies is to increase spend on their products. Why would they tell anyone something that would reduce ad spend? on 6/7/2019, 6:37:40 PM

via AdTech Sucks on 6/7/2019, 6:37:54 PM