Arthur Nielsen

American market research entrepreneur

Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company.

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Trends toward Mechanization of Radio Advertising authored-by Arthur Nielsen on 6/2/2019, 8:26:03 PM

Greater Prosperity through Marketing Research authored-by Arthur Nielsen on 11/28/2019, 8:14:10 PM

Radio Audience Measurement: and Its Limitations references Arthur Nielsen on 11/28/2019, 10:59:36 PM

The Rise of Market Information Regimes and the Historical Development of Audience Ratings references Arthur Nielsen on 1/19/2020, 5:28:34 PM

Ratings analysis references Arthur Nielsen on 2/9/2020, 9:16:16 PM

The Eckert-Mauchly Computers: Conceptual Triumphs, Commercial Tribulations references Arthur Nielsen on 2/16/2020, 5:35:22 PM

An Interview with A.C. Nielsen, Jr. by Karen S. F. Buzzard references Arthur Nielsen on 3/7/2020, 10:29:47 PM