David Ogilvy
David Ogilvy

British advertising executive

David Mackenzie Ogilvy (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.

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What you say in advertising is more important than how you say it authored-by David Ogilvy on 6/10/2019, 4:09:25 PM

Writing That Works, 3e via David Ogilvy on 2/1/2020, 7:04:15 PM

Confessions of an Advertising Man authored-by David Ogilvy on 3/7/2020, 4:58:00 PM