Floyd Henry Allport (August 22, 1890 – October 15, 1979) was an American psychologist who is often considered "the father of experimental social psychology", having played a key role in the creation of social psychology as a legitimate field of behavioral science. His book Social Psychology (1924) impacted all future writings in the field. He was particularly interested in public opinion, attitudes, morale, rumors, and behavior. He focused on exploration of these topics through laboratory experimentation and survey research.
Toward a Science of Public Opinion authored-by Floyd Henry Allport on 6/1/2019, 1:55:56 PM