Why CRM Projects Fail and How to Make Them More SuccessfulNavigation MenuAccount MenuSearch MenuClose menuSearch


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excerpt The primary reason they miss the mark in helping companies increase revenue is that CRM systems are too often used for inspection — to report on progress, improve accuracy of forecasts, provide visibility, predict project delivery dates, and provide a range of other business intelligence — rather than creating improvement in the sales process. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. on 2/26/2020, 8:47:10 PM