About William S. Paley


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excerpt Bill Paley himself once commented that the "word 'programming' has a sort of cold, mechanical sound. But it gets down to a certain gut instinct about what people will respond to, a kind of mystical connection between the broadcaster and his audience." He prided himself on his own gut instinct, and he used it to the fullest. But his genius lay in the way he combined his keen eye and ear for popular taste with an impeccable sense of quality and style. on 12/3/2019, 3:50:23 AM

references William S. Paley on 12/3/2019, 3:50:33 AM