David Mackenzie Ogilvy (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
What you say in advertising is more important than how you say it authored-by David Ogilvy on 6/10/2019, 4:09:25 PM
Writing That Works, 3e via David Ogilvy on 2/1/2020, 7:04:15 PM
Confessions of an Advertising Man authored-by David Ogilvy on 3/7/2020, 4:58:00 PM