Floyd Henry Allport (August 22, 1890 – October 15, 1979) was an American psychologist who is often considered "the father of experimental social psychology", having played a key role in the creation of social psychology as a legitimate field of behavioral science. His book Social Psychology (1924) impacted all future writings in the field.: 127 He was particularly interested in public opinion, attitudes, morale, rumors, and behavior. He focused on exploration of these topics through laboratory experimentation and survey research.
Toward a Science of Public Opinion authored-by Floyd Henry Allport on 6/1/2019, 1:55:56 PM