As the name suggests, EdgeRank is a ranking algorithm, designed to pass judgement on the relative importance of ‘edges’. The higher the algorithm ranks a piece of content in terms of significance, the more visible that shared content becomes (see Tonkelwitz, 2011). Attention can thus be encoded as information. As users continuously connect with new nodes (e.g. photos, movies, webpages, other users), novel connections are forged on an ongoing basis. 13

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A technicity of attention: How software “makes sense.” excerpt As the nam on 6/3/2019, 6:15:14 PM